Marketing Direction

Marketing Director for Past Lives | Makerspace in Portland, Oregon

Strategized and implemented a cross-platform marketing strategy to grow the membership of a budding art collective. Produced video content for Web and Social Media, filmed and edited dozens of video advertisements to highlight all of the creative resources and community offered as a member, designed and animated graphics, posters, and flyers, monitored analytics to adjust media strategy, and optimized department operations by installing standard operation procedures and brand protocols.

Researched the startup’s past advertising analytics and performed a keyword and competitive analysis to build my plan that brought their website from averaging 75th on search engines— garnering 0 clicks and 0 paid members ever— to immediately averaging 2nd placement on all search engines, with 350 clicks and 14 paying members from raw search (no business name) in just the first month post-change. Managed the upload, ad placement and budget adjustments of paid advertisements online; Coordinated classes and events, updated and moderated the community Discord, overhauled website Copy and SEO, and positioned organization on local media including Travel Portland and Willamette Weekly.

This ultimately brought their Instagram follower count to over 10K and more than tripled their paid membership in less than one year.

Directed a new Member Interview Series to showcase the talented and diverse makers in the art collective to highlight the equipment and community offerings in the space. Meet Gabriella! Meet Marina! Meet Ochen! - Videos from Interview Series

Social Media Consultant & Creative Strategist | Freelance Clients

Supported independent artists, musicians, and small business owners with their business and marketing strategies by building them multichannel marketing plans, editorial calendars, brand bibles, keyword and audience targeting protocols for paid ad placement, and analytics reports to level up their marketing and set them up for success.

With additional experience as sponsorship coordinator (and many other creative roles), I can also interface with brand partners, identify new streams of engagement and revenue, and cater the consult to you in a way most standard business advisors cannot.

Video Producer & Camera Operator | Subcontractor

I’m a valuable addition to a marketing team because I’m well versed in owning both the marketing operations and the media production pipeline of an advertising campaign.

As a camera operator, I've filmed live events of many energetic styles: from the packed-stadium of an SEC Football Championship and energetic concerts, to engaging studio-audience panels and intimate one-on-one corporate interviews. I understand both how to be a fly on the wall verite style or to lead emotional conversations with a subject.

Though as of 2025 I hope to hang up my freelancing hat in exchange for a full-time job, until this sentence is removed: I remain available to accept clients and agency subcontracting requests. Read more about my production credits here.

Creative Director | AGNI Energy Inc.

Scientist Demitri Hopkins has invented some seriously cool & innovative green technologies. When I found AGNI, they were having trouble communicating the intricacies of their work to both scientists and potential investors. Upon initial assessment, I realized the communication breakdown was keeping their potential collaborators from seeing just how life-changing these machines really are.

After brushing up my knowledge on nuclear energy, quantum mechanics, carbon capture and other advanced fields of science, I went to work on Copy for two different audiences: those who knew the science and those that didn’t. I wrote not only their business’ new Pitch Deck, Website, and Company Bio, but also the final business plan.

As of 2024, most work between 2019 and 2021 as Creative Director at AGNI Energy remains confidential. The Video Content, Graphic Design, and Copy I created was solely for communicating information about the inventions to collaborating scientists and potential partners, sponsors, or investors.

They specifically appreciated having to hire only one contractor that could handle all aspects of their needs with such high-caliber precision: Brand Development, Marketing Strategy, Content Production, Asset Design, and Copywriting— and are happy to serve as a reference in lieu of my secret portfolio.

Hosting Marketing & Business Workshops | 4x a Month!

In 2024, I helped over 30 creative entrepreneurs launch their businesses, online stores, and elevate their creative pursuits! If you’re someone looking to commit to your creative endeavors but need guidance on how to structure your independent business, brand and market your services, or make social media an ally with ease, consider one of my classes!

Build-a-Brand Workshop

Launch your Business

Content Creation for Business Owners

The workshops will soon be available online for anyone in the world to join. If you’re interested in receiving the true deal of the website, please join the casual coworking session hosted every 1st Wednesday of the month. This is a great spot to work independently surrounded by a wonderful creative community, but it also is the one time to receive darn-near unfettered consultation access at an extremely reduced rate comparable to the depth of wisdom one may receive, over some personally grown and blended herbal teas. *Members of Past Lives may attend this event for free.